Lookatme NEXT

Asia Pacific Conference
Sydney, 5 April 2019

Learn from digital storytelling experts

Represent me

Robin McLeavy

Lookatme International Brand Ambassador

Protect me

Virginia Morrison

Senior Solicitor, Policy & International, Copyright Agency Limited
Managing copyright for photos and video

Connect me

Craig Harris

Director of Digital Storytelling Collective
Digital Marketing efficiency

Watch me

Hamish Brown

Video Marketing Specialist, Brightcove
Telling your stories with video

Virginia Morrison

Senior Solicitor, Policy & International, Copyright Agency Limited

Virginia Morrison has over 20 years' experience in copyright law, including nine years as Senior Legal Office at Australian Copyright Council. Copyright Agency Limited provides simple ways for people to reproduce, store and share words, images and other creative content, in return for fair payment to creators.

Managing copyright for photos and video

  • The role of Copyright Agency Limited
  • Copyright and photography, videography
  • Fair contracts
  • Moral rights and right of attribution
  • esources to assist you to comply with copyright requirements

Craig Harris

Managing Director, Digital Storytelling Collective

Craig Harris is a veteran of the marketing sector. With over 3 decades of experience working with countless International brands and niche businesses, he understands how to use communications to drive action. In recent times his attention has moved from solving problems for individual clients to developing technology to solve problems for all.

Digital Marketing efficiency

XL.Today™ is a brand-new digital marketing platform that fully integrates with your Lookatme DAM. It was designed to empower Marketers to create more engaging campaigns, across more channels in less time. In this session, you will learn how to optimise the digital assets in your Lookatme DAM to create professional digital marketing campaigns seamlessly and in a fraction of the time. You will also learn how to use XL.Today dashboards to improve campaign success.
  • Optimising the ROI of your digital assets
  • Using a single image to tell a story
  • Rapid campaign targeting
  • Streamlining campaign creation
  • Measuring campaign success
  • A/B testing of campaigns

Hamish Brown

Video Marketing Specialist, Brightcove

Hamish Brown is Brightcove's Video Marketing Lead with 7+ years experience in the digital space. He understands the challenges and opportunities faced by digital marketers and is passionate about finding solutions to help online publishers, brands and e-commerce organisations to drive engagement, leads and ROI.

Telling your stories with video

How do you cut through the noise and digital clutter to create experiences that matter? Video. The world's leading organisations are making video a key part of their 2019 marketing strategies in order to entertain, train, engage, influence, and convert.
In this session, you will be taken through a series of case studies that demonstrate the power of video. You'll walk away with the key things to consider when developing and evaluating your video strategy, including:
  • Understanding your audience & their journey
  • Leveraging video across the organisation
  • Pinpointing your target endpoints
  • Video content formats & types
  • Measuring video success


  1. Guest speakers
  2. Plenary session and panel Q&A
  3. Power tips
  4. Breakout sessions
    • Social Media
    • Video
    • Copyright
  5. Roadmap
  6. Networking with corporate and government contacts from around Australia and Japan


Register and networking from 9am
Conference commences 10am-4pm
Lunch 12:30-1:30
Refreshments and networking 4-5pm

Who should attend?

Anybody who wants to
  • Find out how to make the most out of LookatmeDAM
  • Manage Copyright
  • Publish to social media quickly and easily
  • Leverage the power of video


Fri., 5 April 2019
10:00 am - 4:00 pm AEDT


Sofitel Sydney Wentworth
61-101 Phillip Street
Sydney, NSW 2000